How FoodLink® Works
There has never been a more important time to protect free enterprise, with the dual assault from health and politics, the independence and survival of New Zealand’s food producers is at high risk.
With the impedance to open markets, you need to innovate fast to survive. By shortening the food supply chain, it brings producers like you closer to consumers, giving the opportunity to reduce costs for consumers while you can increase margin opportunity.
The collective power of heartland Kiwi food Producers showcasing under a single brand will leverage individual online efforts many fold. Bricks and Mortar business “Clusters” drive foot traffic and significant sales increases, so too an “electronic cluster” can attract thousands of visits and fuel a restart of vital economic activity much faster than any Government funded program.
Food Producers like you are typified as fiercely independent, innovative, and driven. You have created outstanding products for discerning customers but have often struggled against the barriers presented by mainstream distribution systems. The general public are now primed by weeks of queuing for hours for the revolution that is FoodLink®, putting scores of producers under a single brand that consumers can identify with and purchase from.
- Under the FoodLink® landing page, your own web pages will have the following benefits,
- Your own unique brand, products, people, features and benefits – See Diagram 1
- You control 100% setting the sales price and 100% of revenue collection
- FoodLink® takes no trading position in your transactions
- Open 24 hrs 7 days / week
- e-commerce enabled
- Leverages benefits of massed producer numbers under the single FoodLink® brand
- See Diagram 2 – Traffic Flow
- To utilise internet traffic systems to direct even more visitors to site
- To allow significantly more marketing presence in both traditional media and online media to grow brand awareness and drive traffic to the site
FoodLink® aims to capitalise on your brilliance and tenacity to produce exceptional products along with consumer need for value propositions and the Kiwi love to support the underdogs. We can reconnect the broken pieces of the economy to give hope and stability to each other.
FoodLink® knows you are a specialist in your area of produce as we are specialists in our area of business management, online marketing, and e-commerce. We want you to benefit from our experience to help you sell your produce, secure the here and now for you while giving you certainty that will exist beyond these extraordinary times.
